4D Virtual
Test Drive
I managed the delivery of an immersive VR and 4D test drive experience for the Mazda MX-5 RF, designed to support a European marketing tour and give customers a realistic driving experience without leaving the showroom.
Working with Lively Agency and Mazda, I coordinated the project from planning through to on-site deployment, overseeing international filming, stakeholder management, technical development and event delivery.
The experience combined 360° footage captured in Iceland and the French Riviera with a CGI vehicle interior, multilingual interactive content and a suite of 4D effects including rumble speakers, spatial audio, fans and heat elements.
An out-of-this-world virtual test drive
Year
2021
Client
Lively Agency & Mazda
I also managed the delivery of a bespoke iPad control application that synchronised playback across multiple headsets, controlled the physical effects and captured user analytics. The completed installation was successfully assembled on-site in Vienna before touring across Europe as an engaging experiential marketing tool.
Completed as Production Manager at We Are Immersive (later Infinite Form)
