Clavinova Space AR
I managed the delivery of the Clavinova Space AR app for Yamaha Music Europe, creating an immersive sales tool that allowed customers to explore the company's premium digital pianos from anywhere.
Working closely with Yamaha's product and marketing teams, I coordinated the project from discovery through to launch, overseeing stakeholder engagement, development, localisation and content management to deliver a scalable solution for both home users and dealerships.
The app enabled customers to place life-sized 3D models of Clavinova pianos in their own homes using augmented reality, compare finishes, experience binaural audio, view product tutorials and share images.
A piano sales tool in your pocket
Year
2021
Client
Yamaha Music Europe
I also oversaw the delivery of a bespoke content management system and multilingual support, ensuring Yamaha could manage content independently across multiple markets.
Since launch, the app has been downloaded more than 12,000 times and continues to support product launches and showroom sales with valuable anonymous usage insights and consistently positive user feedback.
Completed as Production Manager at We Are Immersive (later Infinite Form)
