Project Brabham
I managed the delivery of augmented and virtual reality configurators for the launch of Brabham Automotive's BT62 hypercar, helping showcase multiple vehicle configurations despite only a single physical car being available at the event.
Working closely with the client, I coordinated development and delivery to create immersive experiences that combined cutting-edge technology with the prestige of the Brabham brand.
The AR experience enabled guests to customise the BT62 in real time on an iPad, exploring different colours, wheels and specifications alongside the physical vehicle
The return of a legend
Year
2018
Client
Brabham Automotive
I also oversaw delivery of a VR configurator that allowed users to personalise the car in greater detail while immersing them in a heritage experience set within a Formula One pit garage.
Beyond the launch event, the VR application became a valuable sales tool, allowing Brabham's team to demonstrate the vehicle to prospective buyers around the world.
Completed as Production Manager at We Are Immersive (later Infinite Form)