Virtual Sales Conference
I managed the delivery of a bespoke virtual platform for Arm's global sales kick-off event after the pandemic made its flagship in-person conference impossible.
Working closely with the client's internal events and design teams, I led the project from discovery through to delivery, ensuring the platform met complex stakeholder requirements while remaining secure, scalable and reusable for future events. The platform included live keynote streaming, networking tools, breakout rooms, instant messaging, personalised agendas, gamification and a custom-built arcade game to maximise engagement across global audiences.
The three-day event was delivered across multiple time zones and achieved outstanding results. By coordinating development, testing, content delivery and live event support, I helped deliver a seamless experience that achieved a 94% attendance rate, a 30% increase in Net Promoter Score compared to the previous year, and a 91% 'Excellent' platform rating from attendees.
Raising the bar for virtual events
Year
2021
Client
ARM
User engagement and sentiment also increased year-on-year, with the event becoming one of the company's most talked-about internal events and receiving exceptionally positive feedback from senior stakeholders.
The finished experience featured a filmed family interacting with smart technology throughout the home, with interactive gaze-activated hotspots triggering short explainer videos about the data collected by each device.
Completed as Production Manager at We Are Immersive (later Infinite Form)